By understanding how each color affects the mind and the emotions it stirs up, you can create a more effective brand. Science has shown repeatedly that our brains react in diverse ways to specific colors. By extension, the wrong choices can be harmful to your brand image. Par exemple, le vert est souvent considéré comme une couleur relaxante et stimulante en même temps détend le corps tout en stimulant l. Le vert est la combinaison du bleu et du jaune et a donc souvent des effets similaires. The right palette can convey deep meaning about your values and elicit specific behaviors. La signification de la couleur verte est antagoniste au rouge et est liée au chemin libre ou à la réponse positive. This psychology of colors is an important consideration when you build a brand identity. When you choose your logo and brand’s color palette, you’re also selecting the emotions and associations you’re seeking to evoke. More than just aesthetic appeal, colors help your brand connect with consumers on a deeper psychological level. The right combination can visually communicate the feeling your company is projecting to consumers. Picking the right palette helps establish your identity better and adds versatility to your designs.Ĭolor choices also give your logo depth by forging a visual connection to your company’s values and personality. It also symbolizes freshness, purity, peace and luxury.When you create a logo one of the biggest decisions is selecting your brand’s colors. Purple is a color that symbolizes subtlety, mystery, romance, idealism, protection and melancholy. Dans le domaine du marketing dentreprise, par exemple, la publicité exprime l.
Lun des plus puissants est celui des couleurs, car elles ont une signification qui transcende les questions commerciales. Les êtres humains reçoivent des stimuli visuels dès leur naissance. Green is a color that is reminiscent of nature, it is natural,and it represents balance, permission and freshness but it can also symbolize happiness, harmony, success, energy, optimism, youth, peace, serenity. La psychologie des couleurs : Définition et leur signification. It also represents passion, temptation, fire, blood, forbidden, emotion, anger, aggression, strength, power, power, luxury, energy, perseverance, fight and determination. It can symbolize several conflicting values together like love and hate, life and death. This color can also be calm, peace, serenity, tranquility and confidence. Pink is a color that symbolizes the positive values rather like innocence, sweetness, romance, sweet. En plus de leur capacité influente sur nos humeurs, les couleurs possèdent des qualités vibratoires spécifiques. Orange is a very bright color that symbolizes values such as courage, intelligence, loyalty, trust and mistrust simultaneously albeit conflicting values. Associées aux fleurs, minéraux, bougies, aux poudres parfumées ou à dautres composants, tels les linges, les peintures, etc., les couleurs sont souvent indispensables dans les pratiques magiques, mystiques, religieuses ou spirituelles. This is why the brown symbolizes values such as natural, rustic, strength, stability, warmth, comfort but also softness and insurance.īlack is a color that symbolizes dull rather negative values.īlack reminds us of the fear, the anxiety, the unknown, loss, emptiness and death. It therefore refers to the animal and plant world.
It can also symbolize the sweetness and intelligence.īecause it is the color of gold, it also refers to the wealth and opulence.īrown is a color that makes us think of nature as it is the color of earth, tree trunks and even fur of some animals. Yellow is a cheerful and lively color that represents joy, energy, France It symbolizes sadness, depression, confusion, loneliness and monotony. Gray Color is rather negative values since it is a dull color. It provides light and gives a fresh feeling. It also makes us think of the calm, peace and serenity. White represents mainly positive values such as purity, balance or innocence. Blue is a color that symbolizes peace, calm, serenity, freshness but also the sensitivity. The Blue Color reminds us first of all the nature and infinite since reminded us directly to the sea and the sky.